Gen 7 can spot lazy images and it's hurting conversion rates New consumer trust report came out. 78% of Gen can identify generated images and will scroll past them. Been running ads for an apparel bra

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2026-07-30 19:43 · image/jpeg · 789×1139

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Gen 7 can spot lazy images and it's hurting
conversion rates
New consumer trust report came out. 78% of Gen
can identify generated images and will scroll past
them.
Been running ads for an apparel brand targeting 18 to
25 year olds. Our CTR dropped 40% after we switched
to generated lifestyle shots.
The images looked fine to me. Models wearing the
clothes, decent lighting, no obvious errors. But
apparently Gen can tell.
Went back to real product photos and performance
recovered. Not fully but better than the stuff.
The report mentioned things like lighting
inconsistencies and unnatural shadows. Stuff that's not
obvious unless you're looking for it.
images probably work for some audiences but not
others. Older demographics might not notice or care as
much.
Edit: for graphics and layouts use X-Design since you
control the inputs. But for photography targeting
younger audiences, real still wins.

lang: ru+en

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