AUTISM Why Advertising Falls Flat in Individuals With Autism What if a certain mindset and "disability" made you a consumer? Posted August 10, 2017 Reviewed Jessica Schrader 000 A new study has found

AUTISM
Why Advertising Falls Flat in
Individuals With Autism
What if a certain mindset and "disability" made you a
consumer?
Posted August 10, 2017 Reviewed Jessica Schrader
000
A new study has found that peo-
ple with autism spectrum disorder
(ASD) may be impervious to mis-
leading marketing compared to
the rest of [1]. Rather than a dis-
ability, having ASD in this case
may actually be а strength. With
Source: Anya Vanecek, with permission their greater focus on detail, peo-
ple with autism are better able to
tune out irrelevant context such as advertisements.